Our Mission

Naked Dog is streetwear with a purpose. We make bold, unapologetic clothing for people who refuse to blend in.

But looking good is only half the story. We believe in doing good.

The Naked Dog Standard

Every piece we make is tied to a mission. When you wear Naked Dog, you are directly funding causes that matter. It’s not a marketing gimmick; it’s built into our business model.

A minimum of 5% of the discounted merchandise price actually paid to Naked Dog is given back for each qualifying garment sale. Shipping charges and sales tax are excluded. Canceled, refunded, or charged-back orders do not qualify.

Our First Initiative: Beasley’s Corner

Naked Dog is proud to support Beasley's Corner, a sanctuary project dedicated to providing a safe, permanent home for 20 rescue cats, including those with special medical needs.

Beasley's Corner is currently working toward fiscal sponsorship, and the give-back from Naked Dog Apparel is the engine helping to make that happen.

More Than Just a Look

We aren't just building a clothing brand. We are building a model that gives back across the board. While Beasley's Corner is where we start, our goal is to expand our support to other grassroots causes, backyard rescuers, and community efforts that need a lifeline.

You don't have to choose between wearing something that looks good and supporting something that does good. You just have to wear Naked Dog.

*Transparency matters. For a detailed breakdown of our current charitable contributions, or to request our latest give-back records, please reach out to us at info@nakeddogapparel.com.